Most people think their cloud backup is enough – until ransomware, rising storage costs, or a lost device exposes what they actually have. Marcus Taplin explains why secure offline storage may be the smarter way to protect your most important files, photos, and IP before it is too late.

Marcus, founder of Deep Freeze Data, shares how a background in film, television, and commercial production led him to build a data storage company designed for a world where digital assets are more valuable, more expensive to store, and more vulnerable than ever. If you create content, run a business, or simply cannot afford to lose family memories, this conversation hits home.